creating and distributing via social media

 today we will cover wikinomics, Anderson's long tail theory, and the star wars uncut project.

Wikinomics:

This theory was developed by Tapscott and Williams in 2006.

• Wikinomics moves beyond traditional collaborations 
• Demonstrates how the economy and business grows on a global scale
• A trend that represents the full potential of the transformative power of digital media and social media platforms.

Long tail theory:

This theory was developed by Chris Anderson of the wired magazine in 2004, then as a book in 2009.

• Concerns mass vs niche audiences

Case study, Casey Pugh: Star wars uncut

• Casey Pugh creates a fan film (2009), shot for shot retake of the Star wars episode:  A new hope into a fan film. 
• The production of star wars uncut is the collaboration of crowdsourced talent to create a reshoot production.
• Star Wars Uncut won a Creative Arts Emmy Award for Outstanding Achievement in Interactive Media in 2010
• In 2014, the sequel, Empire Uncut, was released on the official Star Wars YouTube channel- showing the success and reach of the fan project.