social media and globalisation

social media app........how often i use it..........why

snapchat.....................everyday.......................to keep in contact with friends

instagram...................everyday.......................to see what my friends are doing and finding new trends

tiktok..........................everyday.......................entertaining videos

youtube......................everyday.......................entertaining and some educational videos

pintrest.......................everyday.......................aesthetic things and inspiration  

Web 1.0 

The web was initially developed in 1991 by Sir Tim Berners-Lee

It was originally an information space

It was fairly static, though hypertext (i.e. text that could be linked) was in development.

Web 2.0 (2004)

Essentially, it is the theory that websites increasingly offered the potential for audience participation and collaboration. 

In 2004, David Gauntlett suggested that traditional method of media gatekeeping (mediated to the little people by media gods) were gradually being eroded, and consumers were given a voice through enhanced web technologies, becoming prosumers. 

Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content. 

Web 2.0 or 'new digital media' shapes the relations of public/ private, work/non work, home/ outside home. 

Mobile phones enhance social connections that have always existed: gossip, making arrangements etc.

Social networking old vs new:

Old: pigeon, letters, pictures on benches, telephones, fax machine

drawbacks: takes too long, unreliable

Web 3.0 

The so-called 'Semantic Web'. Web 3.0 was a term first used by John Markoff in 2006.

The semantic web is the process of allowing machines to understand the meaning of hyperlinked info to personalise content to audiences.

Effectively, the web become 'intelligent' - it track your preferences and habits. In a commercial sense, personalised advertisements can reach you. 

Web 4.0

The future.

Databases of personal information.

Potential for intelligent avatar agents acting, for example, as shopping assistants for audiences.

Semantic search

when the search engine you use looks for literal matches of your search, doesn't look for the interpreted meaning just looks for the literal answer.

Example: how old is Bruno Mars? would give you a number and no other information. 

Social media channels

Social media is used by individual members of the public, media producers, celebs, commercial businesses, political activists, news agencies, charities, and many other groups to communicate and reach out to audiences. 

The channels are the different types of products used to do this.

social media channel..........person who uses it...........why

instagram..........................individuals.....................update friends about current personal lives

linkedin............................businesses.......................give and receive business advice + make contacts 

indeed..............................businesses.......................advertise job roles 

Facebook: 2004

Instagram: 2010

YouTube: 2005

Sound Cloud: 2007

Twitter: 2006

Social media debate

Negatives:

• social media creates false realities which make people suffer with their mental health. This can be to do with body image for both men and women.​
• people are exposed from a young age to brutal and violent acts which can then be replicated putting people's lives at risk​
• False information could be spread making people have 

Positives:

• Better communication on social media and can easily stay connected with one another from all around the world​
• Spreading news such as the Queens Death - found out via social media and news notifications​
• Know what is going on in the world​
• Build business and for advertising purposes - good opportunities for work​
• Find support groups on social media to discuss your problems​
• Finding people who have the same interest as you