negative impacts

negatives associated with social media and globalisation: poor mental health, reduced employability, and misinformation.

negatives:

trolling
cyber-bullying
privacy
productivity
connection

Trolling/ cyber-bullying: When an individual/ company is persistently targeted in a negative way online, usually through social media channels. 
The number of social media platforms available has led to a proliferation in this, as has the fact that users enjoy a degree of anonymity when posting via social media sites.

Troll example: Nimrod Severn (investigated by Panorama)
Trolling dead people/ R.I.P messages- trying to upset mourning people
These messages are often racist and potentially illegal

Case study: Ariana Grande

After Ariana split with Mac Miller, he died due to a drug overdose. Ariana was trolled online and had to disable her comments for some time as it was too much.

Cyberbullying: when an individual is targeted online through hurtful or threatening messages, generally online.

Cyberbullying info:

Cyberbullying facts and stats for 2018-2022
60% of parents with children aged 14-18 reported them being bullied in 2019

82.8% reported their kids were being bullied in school
Social media and apps are the biggest forms of cyberbullying

1/5 of all bullying happens on social media 

YouTube is one of the worst places for cyberbullying

Who is providing this data: Market researchers on behalf of consumers

How was the info collected: survey

What trends are there:
older teens' parents were more likely to report bullying than those of a younger age.
majority of bullying takes place in school
Australia and India report more incidents

 

Body image, connotations and interpretations

Khloe Kardashian edits her Instagram photos, after an intense and obvious edit fans began roasting her leading to her turning her comments off. (march 2019) 

Negative body image:
Obsessing over others' photos can lead to negative self-worth despite the knowledge of knowing these image are excessively photoshopped.

Jenna Ortega

This is one of her more 'natural' and 'casual' photos where it's unlikely she photoshopped the image but perhaps used the 'retouch' app to make small tweaks to her face in order to present herself in a more appealing way for her followers. 

In this photo, Jenna is more dressed up and wears more makeup than her other photos to promote the clothes and bags which appear in the image. Interestingly, this is appropriate for her followers as they would be interested in the same things as her. 

Finally, this image is heavily photoshopped and edited, using professional equipment too. Therefore making the image more obviously fake but ensures it appears significant to her followers that this isn't her regular type of post and holds weight.

Dangers of editing photos:

• Negativity around body image and look- unhealthy for followers
• Age filter- people lie to create accounts, so young audiences look at inappropriate images and believe this is normal
• Makes people think they need to look like celebrities who have more access to professional images- can't afford this
• Negativity for the brand being advertised by influencer
• The danger is the way the trend has been normalised and taken ordinary people further away from their own reality- also proven to lead to mental health issues.

Backlashes against brands 

Social media has enabled consumers to voice their own opinions on a range of issues.

These include big businesses, whose marketing and/or products they object to.
One way in which brands receive negative comments is through memes.

A meme is an idea, behaviour, or style that spreads via social networks from person to person and that usually involves a sarcastic or critical statement. This is known as parodying.

With enough shares and likes, campaigns might go viral, attracting hundreds of thousands of responses.

Kimono controversy with Kim Kardashian
A case of cultural appropriations- the nature of the backlash

She responded with an apology and a new name

Needs- what people spend their money on, what marketers should focus on when creating campaigns.

Key things are at the bottom- THE BASICS
The things at the top are a luxury- PRIVILEGE 

Cultural Imperialism
One criticism of globalisation is that it leads to imperialism- that is, the way in which predominantly Western popular culture is promoted to less developed countries. This may, in turn, lead to the gradual erosion of those less developed countries.
The cultures might be changed and worn away due to influences from other countries seen in the media e.g. America
Disney is seen as an example of this. Disney is a large company in less developed countries which reduces the success of local entertainment companies.